Resources

Tools to Grow Your Beverage Catering Business.

Good packaging should do more than hold a beverage. Find product instructions, practical selling ideas, and catering education built for busy operators.

Coffee Fest Dallas–Fort Worth · October 17–18

Developing a Catering Business for your Cafe

A practical roadmap for building a profitable café catering business. A free beverage-catering workshop presented on Saturday, October 17 by Corey Will of Aspire Consulting & Growth Strategies and The Franchise Consultant Company, sponsored by Proverb Packaging Solutions.

Download catering workshop materials.

The full workshop deck, 16 pages.

Download the workshop (PDF)
The catering growth system

Five disciplines make catering repeatable.

Catering adds revenue without adding seats. One group order can introduce your café to an entire office, school, church or community organization.

01

Plan

Choose a catering champion and give them the revenue goal, the outreach and the follow-up.

02

Merchandise

Make the offer clear in five seconds: what's included, how many it serves, the price and how to order.

03

Attract

Start within one to two miles with customers who order repeatedly, and never visit empty-handed.

04

Execute

Limit decisions, pre-stage boxes and kits, and verify every order before it leaves.

05

Retain

Follow up promptly, record preferences and reconnect before the next event.

Take action

Your 30-day catering challenge.

  1. Set one annual revenue goal.
  2. Finalize three easy-to-order packages.
  3. Build a list of 25 nearby prospects.
  4. Complete five outreach visits each week.
  5. Track every order and every follow-up.
Product instructions

Set up and fill with confidence.

How to set up the box

A video walkthrough from flat unit to ready for filling.

Watch the box set-up video →

The quick fill

See the quick-fill box in action at Coffee Fest Dallas–Fort Worth.

Watch the video →

Your brand on every order

A branded box is a billboard for your café on every group order.

Explore custom branding →

Stock up for your next group order.

Talk to our team about standard boxes by the case and Flow Guides by the pack.